about Sherry

 With over two decades of experience in the music business providing strategic development and support for creative people and projects, Go2Eleven's principal and founder, Sherry McAdams, now offers that same insight and support to organizations and individuals seeking to define and realize their highest potential.

Formerly the President of Marsalis Music responsible for overseeing daily operations of the label, management of existing partnerships worldwide and development of strategic planning for growth and expansion, Sherry understands the global perspective of today's business world. As a senior manager at Wilkins Management, Inc. working on the development and implementation of a variety of projects for key client Branford Marsalis, she honed the skills required to balance artistic integrity with business realities while fostering growth and success for all parties.

Before joining WMI and Marsalis Music, Sherry received her undergraduate degree in Psychology at Yale University in 1990.  In 2010, she completed the Massachusetts School of Professional Psychology’s Executive Coaching and Organizational Behavior program receiving her GCEC (Graduate Certificate in Executive Coaching). In 2012, she left Marsalis Music to travel extensively in South America before returning to Boston to launch her creative management firm, McAdams Creative Management, providing guidance and support to her clients in realizing their creative endeavors.  

With the completion of the Organization and Relationship Systems Coaching (ORSC) Fundamentals course in 2017, Sherry has expanded her group/team dynamics knowledge and using the tools of this unique, coaching-based model, taps into the collective wisdom of the group, team or system to create alignment and positive change.

beyond coaching

In addition to her 30+ years of business experience, Sherry is a certified yoga instructor who has completed the 8-week Mindfulness-Based Stress Reduction (MBSR) program. This brings a deep appreciation for and understanding of the power of mindfulness.

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